Learn about Google's generative AI searches, its advantages and disadvantages, as well as the steps to activate or deactivate it in Chrome.

Generative AI is a type of artificial intelligence capable of creating original content from a large amount of data, using machine learning algorithms.

Surely, you must have heard of those online applications and services that generate texts, images, music, videos and even code, just by providing some instructions or prompts.

DALL-E, MusicLM and DeepArt are just a few examples.

But, with the widespread use of AI in many areas of life, a large number of users migrated their searches to other platforms such as ChatGPT and Bing, taking away the market from what until now had been the undisputed leader.

In response, Google has incorporated artificial intelligence into its search engine to improve the user experience with greater personalization and efficiency. This is with a view to maintaining the loyalty that it has enjoyed until today.

So in this article you will learn what generative AI search on Google is and how you can turn it on or off.

It is a new Google service that aims to make it easier to obtain relevant information when performing a search. This is especially useful for those who have complex information needs with a high level of detail.

For example, imagine that you are looking for a beach tourist destination with an average temperature of 30 degrees Celsius and cheap accommodation rates between the months of March and April.

Google will then respond with automatically generated text under what it considers to be your search intent. This text will be accompanied by links, images, YouTube videos and other resources that it considers relevant to solve your need.

Additionally, you can include complementary questions in the results such as airlines that travel to those destinations or rental vehicle services.

Or, perhaps, beach destinations in Europe or beach destinations in the Caribbean, all with the aim of providing as much data as possible to what you require at the moment and better understanding your need.

In the event that Google detects that there is a purchase intention, it will offer you a summary of the aspects to take into account to make the best decision. All based on sellers, brands and reviews, as well as inventory flow.

The advantages of using Google Generative AI Search are:

●       More complete answers:Based on stored data or real-time information, Google can expand its level of detail in responding to your informational or purchasing needs.

●       Versatility in responses:Due to the creative capacity provided by generative artificial intelligence, Google can produce original resources such as poems, codes, scripts, melodies, among others.

●       Responses with extensive reflective capacity:With this technology, Google will be able to deepen its level of analysis to better understand user expectations, resolving complex information needs more accurately.

There are also some disadvantages of using Google Generative AI Search that you should consider:

●       Inaccurate and imprecise answers:Until now, this type of technology still provides data or information that is not entirely true, so it is necessary to resort to other forms of search to compare and elucidate what may be true and what may not.

●       Difficulties in understanding user intent:Sometimes technology shows an inability to understand what you are looking for. You may need to change the focus of your prompt or instruction to obtain a result in line with what you expect.

To access, go to the website of the Google Lab. Then, it will be necessary to locate the section called “GOOGLE SEARCHES” or “GOOGLE SEARCH” and click on “Get Started”.

If you are not logged in with your account, it will ask you to do so. Then, click on Join Waitlist. Once your account has been approved, you will receive an email notification.

From your account approval notification email, click the Go to Labs link. Cards will then appear with tools that you can activate or deactivate such as SGE, Coding Tips, and Add to Spreadsheets.

Activate SGE by sliding the toggle button. Then, a series of terms and conditions will be displayed that you must accept to continue with the activation.

In this way, Google's generative AI search function is activated.

From the moment of activation, you will see an icon in the shape of an experiment bottle, the Google laboratory logo, near your account profile photo. This will tell you that you are working with Google's Generative Search Experience (SGE).

You can use this search experience, both in the browser on your desktop or laptop, and in the Chrome app.

Once you've turned on generative AI searches, Google will use a machine learning model to provide personalized search results. This model learns from your previous searches to generate results that are more relevant to your interests.

Now, every time you search in your browser, content highlighted by a background will appear, commonly in shades of green, pink, magenta, among others.

This is the result provided by the SGE, which will show texts and a series of resources that the AI ​​considers relevant to your search intention.

In case you do not want to continue using Google's generative search tool, you can simply disable it. You just have to access the Labs or Google laboratory page again.

Next, when the active tool cards appear, you need to slide the toggle button in the opposite direction again and the service will be inactive. In this way, Google's generative AI search function is disabled.

Google's search for generative AI is a new feature that uses AI to generate more relevant and personalized search results. This feature is currently in testing.

The pursuit of generative AI has the potential to significantly improve the user experience. It can help you find more relevant and personalized information, as well as discover new things you didn't know existed.

However, it is important to be aware of the limitations of generative AI search before using it. Generative AI can be inaccurate or provide wrong information, which is why it is necessary to verify or contrast to make a better decision.