If you want to boost your business and attract more clients, as an entrepreneur, you will know that landing pages can be your secret weapon. Imagine having a website dedicated exclusively to converting your visitors into customers. Sounds good, right? In this article, you will find the step by step to create high converting landing pages that boost your business to the next level.

What is a landing page and why do you need it? 

A landing page is a web page designed with a single objective: converting visitors into customers. Whether you want to sell a product, attract subscribers for your newsletter, or promote an event, a well-designed landing page will help you achieve your goals.

Step 1: Define your objective and know your audience

Before starting to design, it is essential that you are clear about what you want to achieve with your landing page. Do you want to generate leads, sell a product or increase the visibility of your brand? Once you have a clear objective, you can adapt your message and design to your audience.

Thoroughly research your target audience:

• What are your needs and desires?
• What problems does your product or service solve?
• How does your audience speak?

Once you have defined your target audience, it is crucial to create detailed buyer personas. Imagine your ideal client as if they were a real person. What's it called? What is your age? What are your hobbies? By creating buyer personas, you will be able to personalize your message and offer specific solutions to their needs. For example, if you are selling your professional services as an architect, your buyer persona could be a father looking to realize his dream of owning his own home and looking for simple information, through an easy-to-use and affordable tool.

Knowing your audience and your buyer personas will allow you to create a more persuasive and relevant message.

Step 2: Design is key

A good design is essential to capture the attention of your visitors and guide them towards the desired action.

Key elements of a successful landing page:

• A clear and concise headline: It should communicate the main benefit of your offer.
• A striking image: Choose an image that attracts attention and relates to your message.
• A simple form: Ask for only essential information so as not to overwhelm the user.
• A clear and persuasive call to action: Use an eye-catching button with clear text (e.g. "Buy now", "Subscribe for free").
• The colors you select: Color psychology plays a crucial role in the design of your landing page. For example, the color blue conveys calm and confidence, while red evokes strong emotions and can prompt urgent actions. When choosing colors for your landing page, consider the psychology behind each shade and how it aligns with the feelings you want to evoke in your visitors.

Step 3: Choose the ideal landing page builder for your business

You don't need to be an expert in web design to create a professional landing page. There are many tools on the market that allow you to create a high-quality landing page without requiring technical knowledge.

Some popular options:

• Wetbe: This tool allows you to create personalized landing pages quickly and easily.
• Unbounce: Known for its advanced templates and features.
• Leadpages: Another popular option with an intuitive interface.

When choosing a landing page builder, consider your specific needs. If you're a beginner, look for a tool with an intuitive interface and pre-designed templates. If you are more advanced, look for a tool that allows you to customize every aspect of your landing page. 

Step 4: Select your hosting provider

When you build a landing page you will need to select where it will be hosted, that is, where all your files and images will be stored.

Choosing the ideal hosting provider is key to the performance of your landing page and its positioning in search engines such as Google, Yahoo, etc. Please note that page speed will still have an effect on the performance of your campaigns and the conversions generated.

When selecting a hosting provider, consider factors such as uptime, bandwidth, and storage. A high uptime percentage ensures that your page is available to visitors at all times. Bandwidth determines the amount of data your site can transfer, while storage defines the space available for your files. Additionally, look for providers that offer features like CDN (Content Delivery Network) to speed up the loading of your page in different geographic locations and SSL to ensure the security of your visitors' data.

A good hosting provider not only offers reliable technical service, but also gives you the tools and support necessary to manage your page. Look for an intuitive control panel that allows you to easily perform tasks such as installing applications, managing databases, and configuring emails. 

Also, consider the availability of technical support and how quickly they respond to your queries. Good customer support can make all the difference if problems arise. An example of this is HostRentable, which has technical support 24 hours a day.

Step 5: Generate a name for your domain

It's time to create your URL name! If you don't have a website or don't want your page to be associated with your primary domain, you'll need to register a new domain or use one of the free names offered by your landing page tool.

The domain name is the address of your website on the Internet and is a fundamental part of your online identity. A good domain name should be easy to remember, relevant to your business and available in the most popular extensions such as .com, .net or .org.

When choosing a domain name, consider the following tips:

• Keep it simple and short: Short, memorable domain names are easier to remember and type.
• Use relevant keywords: If possible, include keywords related to your business to improve your search engine rankings.
• Avoid numbers and hyphens: Numbers and hyphens can make your domain difficult to remember and type.
• Check social media availability: Make sure the domain name you choose is available on major social networks.
• Register multiple extensions: Consider registering different domain extensions to protect your brand and prevent others from using it.

The domain extension (e.g. .com, .net, .org) can influence your brand perception and your search engine ranking. While .com is the most popular and recognized extension, there are other options that may be more suitable for your business, such as:

• .com: Ideal for general businesses and global brands.
• .net: Originally designed for Internet-related organizations, but now used for various purposes.
• .org: Associated with non-profit organizations, but can also be used by companies.
• Country extensions: (for example, .ar in Argentina, .cl in Chile) These are useful for companies that target a specific audience in a country.
• Generic extensions: (e.g. .store, .shop, .blog) These can be a good option for specific businesses.

For this step, you have service options such as Domain Leader. This domain registrar will help you in this step.

Step 6: Add your content and modify the design

Let's get to work! It's time to put all the pieces together and build that high-converting landing page.

It is very important that you make sure that all the necessary elements are included:

• Eye-catching title and subtitle: Create a title that captures attention and a subtitle that complements and clarifies the offer.
• Main image and visual elements: Select images that clearly and attractively represent your product/service.
• Key copy with value: Write concise, easy-to-understand copy that highlights key customer benefits.
• Clear and concise call to action: Use infinitive verbs and imperative phrases to prompt the user to take action.
• Social proof: Strategically integrate testimonials and customer reviews to build trust.
• Contact or subscription form: Create a simple and effective form to capture leads.
• Trust symbols: Incorporate logos or seals that provide security to the user.
• Additional elements: Evaluate the appropriateness of including additional elements (such as pop-ups) to create urgency.

Remember that a good landing page contains at least a fragment of visual content because pages generate more engagement when they have images.

Step 7: Add marketing tools

Once you have created an attractive and compelling landing page, it is time to connect this key piece with the rest of your marketing strategies. By integrating your landing page with other tools, you can maximize your reach and generate more conversions.

Integration with social networks:

• Sharing buttons: Incorporate sharing buttons on your most important social networks (Facebook, Twitter, LinkedIn, etc.) so that your visitors can spread your content easily and quickly.
• Social media posts: Create specific social media campaigns to drive traffic to your landing page. Use attractive images and persuasive copy to capture your audience's attention.
• Paid ads: Consider investing in paid advertising on social networks to reach a broader and more segmented audience.

Integration with email marketing:

• Subscription forms: Use your landing page to capture your visitors' emails and build your subscriber list.
• List Segmentation: Segment your list of subscribers based on their behavior on the landing page to send more personalized and relevant emails.
• Email marketing automation: Set up automatic email sequences to nurture your leads and guide them through the purchasing process.

Other marketing tools to consider:

• Google Analytics: Use Google Analytics to track your landing page traffic, user behavior, and the effectiveness of your marketing campaigns.
• Live chat tools: Offer real-time customer support through live chat to answer questions and resolve concerns.
• Facebook Pixel: Install the Facebook Pixel to track conversions and create custom audiences for your advertising campaigns.
• Remarketing tools: Use remarketing tools to show ads to visitors who have left your landing page without converting.

Remember that everything will depend on your objective!

Step 8: It's time to publish your landing page

But wait. Before publishing your landing page, do one last round of checks to make sure everything is going well.

To do this, you must ask yourself: 

• Does the page look good, both on desktop and mobile devices?
• Are my company's calls to action, links and contact information correct?
• Does it contain all the information you wanted to add and not filler text?
• Are the page title, meta description, and social sharing image correct?

Once the answers to these questions are yes, you can confidently publish your page. In case you missed something or want to make final changes, you don't have to worry as all landing page creation software or CMS will allow you to quickly edit your page even after it has been published.

Step 9: Optimize and measure your results

Once you have created your landing page, it is important that you optimize it to obtain the best results.

Tips to optimize your landing page:

• Conduct A/B testing: Experiment with different elements of your page to identify what works best.
• Measure your results: Use analysis tools to track the performance of your landing page and make improvements.
• Be consistent: The success of a landing page is not immediate. Continue to optimize and improve your page over time.

Some examples of inspiration

See how other companies have created effective landing pages to inspire your own design. In this article, we present some examples of high-converting landing pages and analyze the good practices that support them.

Landing page de Dropbox

The Dropbox landing page is a classic example of minimalist design and clear messaging. It highlights the free storage space they offer and allows you to sign up with just one click.

Landing page Airbnb

The Airbnb landing page uses attractive images to show the benefits of staying at an Airbnb. It also simplifies the accommodation search process with a simple form.

Extra tips for launching your landing page

• Promote your landing page: Use your social networks, email marketing and other channels to drive traffic to your page.
• Track your results: Use analytics tools to measure traffic, conversion rate, and other important metrics.
• Conduct A/B testing: Experiment with different elements of your landing page to identify what works best.
• Continually optimize: Use the data you collect to continually improve your landing page.
• Monitor the following metrics:
• Conversion rate: The percentage of visitors who take the desired action (e.g., fill out a form, make a purchase).
• Bounce rate: The percentage of visitors who leave your page after viewing a single page.
• Time on page: The amount of time visitors spend on your page.
• Traffic origin: Where the traffic to your landing page comes from.

Remember that the key to success is experimentation and constant optimization.

Conclusion

Creating high-converting landing pages is not a complex process. With the right tools and knowledge, you can design effective pages that drive the growth of your business.

Recapping the key points:

And that's it! With these tips, you'll be ready to create high-converting landing pages that drive the growth of your business. Remember, a well-designed landing page is a worthwhile investment.

Are you ready to start? Create your account at wetbe.com and discover all the possibilities!