Learn about TikTok Ads and the steps to set up an advertising campaign to help you grow your business.

In the digital age, TikTok has become a highly relevant platform to reach an audience effectively. In just two years, this app reached a site within the social networks with the most users in the world, according to Statista.

This app owned by the Chinese company bytedance, concentrates a young audience, normally under 35 years of age. In 2022, it reached an estimated 814.5 million users worldwide and doubled its turnover by earning more than US$9.4 billion in revenue.

This is why TikTok is a super powerful social network for promoting your business, whenever your ideal customer is immersed in their highly entertaining short videos.

So if you are looking for an innovative and effective way to promote your brand or product, continue reading this article.

What is TikTok Ads?

TikTok Ads o TikTok Ads is a powerful tool to grab attention and make a lasting impact on users.

They are images or short advertising videos that are displayed within the organic content of the platform. These ads are tailored to the TikTok format and style, making them highly engaging and entertaining for users.

The effectiveness of ads on TikTok lies in their ability to reach a specific audience. The platform has an intelligent algorithm that analyzes user behavior and preferences, allowing ads to be shown to the right people at the right time.

Furthermore, the viral nature of TikTok means that ads have great potential to reach millions of people. Users are constantly sharing content, increasing ad visibility and reach.

What are the Types of Advertising Available in TikToK Ads?

Depending on the type of company, TikTok offers a number of formats for advertising and each of them carries a different intention. For example:

In-Feed Ads

It is a video with a maximum duration of 1 minute, with which you can promote your products and services in the user's feed.

This is the most common format and is the most comfortable for the user, since it does not represent a change in the way in which they consume their content. This format is available for small businesses as well as agencies.

Top view

It is a video with a maximum duration of 1 minute, which is shown at the exact moment in which the user opens the application. Available for agencies and large companies.

Top Feed

They are ads that appear in the user's feed, but can be widely controlled in order to properly segment the audience. Available for agencies and large companies.

Brand Mission

They are videos that are made in collaboration with content creators, to increase engagement or connection with the target audience. Only available for large companies.

Spark Ads

It allows you to promote your own videos or those of third parties, be they influencers or users who talk about your products or services and that you want them to stand out at any given time. This type of ad has the quality that they do not disappear once the campaign ends.

Available for small businesses and agencies.

Press

Allows TikTok to place ads on the site where the algorithm thinks it will have the most impact on your target audience. Available for large companies and agencies.

Promote

This feature allows you to promote your organic content by increasing its visibility and is ideal for increasing the number of followers of your account. It is only available for small businesses.

Ads for purchase

To date, this option is in the testing phase, but its objective is to facilitate the direct sale of products promoted in live videos. This process will take the user from the regular feed to the completion of the payment and is a service aimed at small and large companies, as well as agencies.

How to Make a Campaign on TikTok

The steps to create a campaign with TikTok Ads are as follows:

1.- Create a TikTok for Business account

To create a Tiktok Account for Companies you will have to access the page of Tiktok Ads and click on the Sign Up Now link to start filling out some forms.

Next, include your email and password, accept the terms and click on Register. You can also do it using your personal TikTok account or your phone number.

Then, the application will send you a code to your email that you will have to enter in the respective text box.

Now, specify the country, the business sector of the company, legal name of the company or your name, telephone number and currency in which you want the charges to be made.

Accept TikTok's commercial terms of service and click the Register button.

Immediately, you will have to include the billing information indicating whether you are a natural person or legal entity, the name of the person responsible for the account and the zip code, and then click on Go to Ads Manager.

2.- Configure the Campaign

Before publishing, you must set up the campaign structure.

●       Bell: In this area you will have to choose the advertising objective, the name of the campaign, if you want to do A/B tests, among other elements.

●       Ad group: Here you can choose the segmentation, the application in which the ads will be displayed, set the budget, among others.

●       Advertisement: Indicate the name of the ad, if you want to link a pre-existing TikTok account, the format of the ad, load the ad and other aspects of the ad settings.

3.- Run the Campaign and Follow Up

To run the campaign, all you have to do is click on the Send button once you configure all aspects of the campaign. You can then measure the campaign by getting detailed metrics like the total cost of the campaign, as well as impressions and conversions.

Tips to Create Effective Ads and Captivate Your Audience

Here are some tips to create effective ads and captivate your audience, generating positive results:

1. Define a clear marketing strategy:

Before you start writing your ads, it is important that you define your goals and the audience you want to target. This will help you tailor your message more precisely.

2. Create a persuasive message:

Craft a compelling and persuasive message that highlights the benefits of your product or service. Use powerful keywords and phrases to capture the attention of your audience.

3. Segment your market:

Identify the specific demographics, interests, or needs of your target audience. This will allow you to customize your ads according to each segment, thus increasing their effectiveness.

4. Use clear and concise language:

Avoid using unnecessary jargon or complicated phrases. Your message should be easily understandable by everyone.

5. Highlight the benefits:

Instead of focusing solely on the features of the product or service, highlight how they benefit the customer and solve their problems or needs.

6. Call to action (CTA):

Include a clear and direct invitation for the reader to take the desired action, such as buying a product, signing up for an email list, or visiting your website.

7. Try different approaches:

Carry out A/B tests with different versions of the same ad to determine which one generates better results before finally launching it. Always remember to analyze the results obtained and adjust your strategies as necessary.

Conclusion

TikTok Ads is a platform that offers different ad formats that adapt to your business needs and objectives.

By using TikTok Ads, you will be able to increase the visibility of your brand, generate greater engagement with your potential customers and even increase your sales.

The advanced segmentation capability will allow you to specifically target those users who are most likely to be interested in your product or service.

Don't miss the opportunity to stand out from the competition and reach a larger audience with TikTok Ads.