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Hence, creating applications is one of the most effective ways to establish communication with our users and customers.

These represent today an optimal means to strengthen a brand, improve customer loyalty as well as increase profitability through a proven business model.

So if you want to base your business or open a new commercial line through an application, these are the guidelines that you should take into account.

Create Your Application in 8 Steps

These are the steps you must follow to create a successful application for your business:

1.- Raise a problem to be solved

If you want to be successful in your business idea, the application must solve a real market need. It is necessary that you identify the specific aspects that the application must carry out in order to meet the requirement of mobile users.

In a document, describe the problem and define your solution clearly and precisely. Set specific objectives that will allow you to respond to the market need and even define the factors that will make you different from the competition.

2.- Recognize your target market

Now you need to describe who your application is aimed at. Who are the users and who are the customers, from what country, age, sex, socioeconomic status, among other aspects that are relevant for segmentation.

Your application may have several types of clients, so define as many as you think possible, depending on the scope of the application.

3.- Define the resources

What do you require to fulfill the purpose of the application? Computer and mobile equipment, developers, Internet, among others. You must evaluate what you have and what you need to incorporate to fulfill the purpose.

Sometimes, our applications must connect with payment platforms, banks, taxes, maps, customer service, storage, among others. You must identify the integration needs that will facilitate customer access to your products and services.

4.- Choose the operating system on which it will work

At present, apart from mobile-optimized web systems, there are only two main operating systems on which applications work, iOS and Android, although a few other devices use Windows.

On many occasions, many elements to be incorporated into the project depend on this decision.

Your ideal client may only use phones or tablets under the iOS operating system. Maybe you only use Android, or maybe you want to develop for both because the solution is not focused on a single operating system.

5.- Identify the business model

How will the income to compensate for the development and launch of your application be obtained? You will work by subscription with annual or monthly payment, perhaps you will only obtain a commission from the transaction that occurs or you will sell advertising for a certain audience.

These are just some options, but it is necessary to identify from the beginning how to monetize for each of the clients that you have defined at the beginning.

6.- Define the functionalities and create a prototype

Divide each of the modules or processes that the application must contain into parts. It tries to describe as much as possible the solution, required data, outputs that the solution must issue, documents that must be uploaded and validated, among others.

Once you have this clear, you should either integrate your developers or start working to create a prototype. This is a scaled app with minimal functionality, which you can use to start testing the business model.

Build a minimum viable product, something that works and that can be used by one of your clients as a validation. In this way, it is possible to discover on the fly what the client observes as a need to incorporate it on time.

7.- Start the development and testing phase

In this cycle, you must implement full functionalities and carry out tests until you consider that the system or application module has the minimum required so that it can be used safely by your clients.

Some of the largest companies in the world use people outside of the organization to help identify faults and thus strengthen the product. Some do it for all kinds of incentives and others even for free, choose the way you want to work.

8.- Launch your application

For the launch you must bear in mind that it is not only that it is available in any of the stores, but that you must also work on the App Store Optimization, this is the SEO of the applications for positioning in the stores.

To do this, in a generic way, you must take into account the title of the application, the description, the keywords, the icon, the capture images, the number of downloads and uninstalls, as well as the ratings.

This is a constant job, as in web positioning.

What Tools to Use to Develop an App?

To expand the development framework of an app a little more, it is necessary to know that there are some programming languages ​​with which you can start your application project for each operating system.

Android is based on a Java virtual machine, so this would be the best programming language to create an App that works on the mentioned operating system. It is one of the most robust programming languages ​​used in recent years.

However, since 2017 Kotlin has come to the fore, which is based on both Java and C ++. This is very simple to use and is becoming more and more popular among developers.

For iOS there are also two very popular alternatives. The first of them is Objective C, which is an extension of the C programming languages ​​but with object orientation. However, in 2014 Apple introduced its own programming language called SWIFT.

SWIFT has become a market favorite for its ease of learning and power.

There are platforms that make it easier to create applications, on a smaller scale but even without knowing programming. One of them isAppSheet, a tool with which you can create applications by simply dragging components and storing them in a spreadsheet or BD MyQSL.

If the requirements are simple and you do not want to invest large amounts of money in developers, this is a good option to start, offered by Google itself.

Conclusion

To be successful with an application within a business, it is necessary to evaluate its relevance in the market and determine the ways to obtain income or return on investment.

To ensure that it meets the requirements of the audience and provides real benefits to your company, it is necessary:

Propose the solution to a problem.
Recognize the target market.
Define resources.
Choose the operating system.
Identify the business model.
Define the functionalities and create a prototype.
Start the development and testing phase.
Launch the application.