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According to data from Google 39% of buyers are influenced by a relevant search. According to Backlinko The number 1 result for organic searches on Google has a 31.7% conversion rate.

Creating your profile will provide the possibility of appearing in the first positions of results in search engines, nothing to waste right?

Why?

Because you may have noticed that when you search for purchase information, the first results to the right of the search engine are those that Google My Business provides you.

 

Steps to Create Your Profile in Google My Business

Creating your Google My Business profile or listing is very simple. You just have to follow the following steps.

The first thing you should do is access the tool with your Google account. To do this, go to this address and then click on the Access option.

 

 

Doing so will bring up an image like the one below.

 

 

This time, as an example, we will create a profile for a restaurant called Blues Steak House. So we enter the name of the business and click on the option Create a company with this name.

 

 

Once the name is captured by Google, it will ask you to include the business category.

You must bear in mind that Google has more than 3,000 categories to select from, but it only allows you to choose a main one and up to nine complementary or secondary ones.

Complementary ones will help you position your business through other keywords.

This time you can enter only one if you wish, because it appears as optional information, and later include the rest or modify it. So we have included the Restaurant option to continue with the example.

 

 

Click Next.

Next, the tool will ask you if you want to include a physical address of your business. Keep in mind that this will help people to easily reach the store to make the purchases they require.

 

 

When you do a search on Google, if it is transactional, it will offer you information about the closest establishment. This is more relevant for those who offer physical products or services that require some type of operation in a commercial establishment.

For these it is much more important to place the precise address, because in this way it is possible to easily locate your business. Include all the data you can and click on the Next button.

 

 

Next, place the Google Map marker right where your business is located.

 

 

Then, due to the type of business chosen, it asks to indicate if home deliveries are made.

 

 

And after pressing Next, the tool will ask you to include the areas in which these deliveries are made. You can add one or more, depending on the business criteria.

 

 

Click on Next.

Now, there are other complementary data that will be very important when the client decides to consult some of the products or services of your business. These are the phone number and your website.

 

 

If you don't have a website yet, contact us right now, (in the comments), so we can help you.

Then, it will ask you to indicate if you want to receive information about Google products.

 

 

Then, it will be necessary to specify a method through which you will tell Google that this company is real. Remember that the objective of the search engine is to offer quality information for the user, so it cannot be allowed to include information that is not real.

The method is through traditional mail.

 

 

It is important that you keep in mind that if you do not verify your business, it will not appear in Google results. Although there are many verification methods, they are not available for all cases.

For example, if you have a website verified with Google Search Console and your business is digital, it is possible to perform Instant Verification just by logging into Google My Business with the same account that you used in the previous application.

There is also verification by phone, email and bulk verification for those who have registered 10 or more companies in the tool. It is necessary to wait for Google to indicate the options available for your region.

Include the name of the contact person and select the Mail option, in this way in the course of two weeks you will have with you a code that will allow you to appear in the search results.

Later it will ask you to include the work schedule. There you just choose the days and the time in which your business remains with access available to the public and press Next.

 

 

Then, specify if you want your prospects or customers to send messages through the tool. This can be another excellent communication channel for any query or need.

 

 

In this case, as it is a restaurant, the tool requests additional information on how customers can order.

 

 

When you click on Next, it will ask you to include a description of your business, in this way you can better explain to your ideal client the type of product or service you provide.

 

 

In order for it to be distinguished from other businesses, the tool asks for a menu image to be included.

 

 

Also from the dishes.

 

 

Once you finish adding the data of your item, the tool will finish with the registration.

 

 

By continuing, you will enter the dashboard or main panel that will show you all the information and the necessary options that you can choose to modify your business data when necessary.

 

 

As an important fact, it is necessary that if you are going to make an adjustment you do it at once and do not touch the profile again until you have the verification ready, since it can affect the approval time of your business.

Once you register your business, after a few days you will begin to receive important statistics to know a little more about your customers.

Among the most relevant data you will have how users locate your profile, what they do when they select it, how many phone calls they have made, among many more.

 

Conclution

Google My Business is an important tool that will help your business to appear in the most privileged position of the search engine, to facilitate purchases and increase visibility.

For this, it is necessary that you include a series of data about your business, both in terms of location and descriptive of your products and services.

Verification can take at least a few weeks and not all methods are available for all cases.

Once the registration is completed, Google My Business will offer you important statistics on the behavior of users with respect to your profile.