Build Your Own Blog Like This One
Instagram, one of the most powerful social networks to build community. The problem is that the company wants to keep users consuming content within the network for as long as possible.
This is why it does not facilitate the creation of multiple links, you only have the option for one. The proposed alternative is to create small landing pages that make it easier for customers and followers to access channels other than the social network.
Below you will find 6 platforms with which you can create these links and direct traffic to other communication sources that support your sales or conversion strategy.
1.- Linktree
It is the most popular option, as it has accompanied Instagram on countless accounts. Although it has payment options, its free account is very powerful so it will facilitate some important actions.
You can create a page totally adjusted to your brand image, to link to an unlimited number of sites. Also, collect data from your audience, such as email, phone number and even payment information.
Linktree has an option that makes it easy to include videos from YouTube, TikTok, Facebook, Twitch and Vimeo.
Even if you want to publish music, you can configure the links to be played with Spotify, Apple Music, iTunes and YouTube Music, among others. In this way you will offer alternatives to your audience.
It requires you to register and is very simple to use. Just drag and drop to set up your links in minutes.
2.- Aweber
It is a much more powerful option, because Aweber is not just a link configuration tool. This is a solution that allows you to do email marketing for free for up to 500 subscribers.
With Aweber you can configure your lead capture strategy from Instagram, just by including the link to the landing page. The template is fully customizable and includes a form to capture data.
You can include videos if you have a YouTube channel or want to welcome in this format. If you have the need to receive payments or donations, you can create forms that connect automatically with Paypal.
Making custom backgrounds in Canva and bringing them to this platform is a breeze. You can also include buttons to your other social networks.
The best thing about Aweber is that you can even assign a domain or subdomain to it free of charge, so it's just a matter of buying one with your brand name and setting up in a few simple steps.
It is possible to configure this page to be trackable through Google Analytics by simply including your account ID in the landing page settings.
3.- Campsite
If you don't want to complicate yourself with more robust options, there are also some simpler ones with which you can create links for your Instagram account. Campsite offers you the possibility to configure this landing page simply and for free.
With Campsite your links can have images and emoticons to further personalize the space.
Also include customizable QR codes that can lead to business cards, your website or even your Google My Business page, to make it easier for customers to enter comments.
4.- ContactInBio
This option is very attractive, since it not only solves the problem of linking to multiple sites but also allows you to insert contact forms. The links can be configured in the form of an image to promote each of your products through small catalogs.
Including links to the messaging services that you have available in your business is very easy. With this service there will be no intermediate screens, but it will directly open the chat to establish immediate communication with prospects.
ContacInBio makes it possible to link to more than 103 social network applications and 43 payment gateways. It also allows linking to music playback platforms such as Spotify, iTunes, Soundcloud, among others.
5.- Linkkle
This is a simple alternative for those who do not want to complicate with many features. With Linkkle you can create your micro landing page in minutes with simple links.
It allows incorporating photographs or images, as well as text for descriptions of your profile. The downside of the free version is that it includes advertisements, but on the positive side it will offer you statistics on visits to your profile.
6.- Linkr.in
This alternative will also allow you to have a micro landing page in minutes and for free. You can create unlimited links, customize the appearance of your page, as well as keep track of visits.
You will create links to your social networks with their respective icons, as well as various images to personalize or display your brand's products. You can also include videos and music.
Conclusion
Frequently more than one link is required in business accounts on Instagram, but the social network does not facilitate it because its objective is to encourage people to stay as long as possible on it.
However, there are multiple free options that will help you in this task and will offer you important functionalities to better connect with your audience. Also to automate data capture to accelerate sales processes.
Some of these platforms have basic functions and other powerful tools that will favor the conversion processes:
Linktree
Aweber
Campsite
ContactInBio
Linkkle
Linkr.in